Dropping Out of the New Interest Based AdSense
The new ad system will give you, the reader, ads beased on where you go from here. So if you read mainly technical posts across the web, you’ll start to see more and more technical ads. If you are a new parent and want to look for baby things, you’ll start to see a lot more ads aimed at the new parent. So far, it doesn’t seem so bad, does it? I mean, targeted ads can’t be bad, right? Thing is, what if you are looking for presents for the new baby of your friends? Will you get incorrectly targeted ads for the next month until your browsing goes back to normal? And, in an extreme case, the spouse is away for a while and you’re feeling lonely and need some “me” time… Will your browsing be doged by ads which will proclaim what you’ve been doing as surely as if you’d admitted it? And will those ads mean that perfectly normal sites will get tagged as undesirable by content filters?
Fact is, if I opt in I will be sending you a cookie and that cookie will follow you like the kid at school with a very big mouth. And I don’t want to give up your privacy to anyone else. Giving up your privacy to me is fine – simply knowing about this site gives me the right to come round your house and riffle through your wardrobe when you’re out, by the way. But I don’t want to give your rights up to another company unless you want me to.
Will this mean I could potentially lose out on revenue? Possibly. But then losing out isn’t a big deal – the ads are there because I’m interested in what the ads show and it amuses me. So far I’ve made nothing at all out of it and don’t give a monkeys.
Maybe, if enough bloggers follow this stance we can get Google to rethink what they’re doing. I have no quarrel with Google, I use their products and will happily tell others about them, but I don’t like this method of advertising.