Woopra – Website Analytics
I have long been curious about how people find my site and what they do when they get here. There are a number of plugins you can install for WordPress, but there isn’t (as far as I know) one tool which shows everything. And now there is.
Woopra is an application which analyses your site traffic and can bring up a number of facts about who they are and what they do. Signing up is free – you sign up, submit your site(s) and await notification. At this time of writing, it can take around 7 days but I believe they are working on ways to speed this up. Once you have signed up, download the WordPress plugin, install the app (with a few extra steps for Ubuntu users!) and watch the graphs fill up.
Woopra is in beta at the moment, but I must say that it’s one of the most polished beta apps I have used. For example, on starting up you are presented with the dashboard (click for bigger):
Just on that one page, you can see how visitors find their way to your site (where they land and leave), which searches they do to get there, which referrers pass you the traffic and numbers of visitors by country. There’s also a little stock ticker at the bottom of the page which gives info on your numbers and tells you whether they are up, down or static.
The “Live” page gives live information on your visitors. For example:
Visitor number 304 lives in the US (in the Chicago area) and is a Mac user browsing with Safari. They are reading the Amarok Installation page and browsing at a resolution of 1600×1200 – useful to see if you are interested in making your site readable at various resolutions. I have hidden the IP address of this user.
I won’t bore you by showing screenshots of every page, but I hope you can see how detailed the information is and, by exporting to a .csv file you can analyse and manipulate the data to your heart’s content! You can view visitors by browser, by OS, a mix of the two and a variety of other mixtures. I have discovered that someone is using Windows 98 when they visit!!
This tool isn’t for everyone. If you have one or more sites that pull in revenue for you, this tool will be of great help. If, like me, you just like trying things out an are nosy it’s also a good tool 🙂
For one thing, the number one search for this site is “lesbians” – frustrated porn viewers ar emy greatest source of traffic.