How Important Is Blogging?
Here’s a question for you: how important is it that we blog? (discuss)
Ok, now that you’ve had time to think about it, let’s chat. We have all read, both on- and off-line, that blogs are the most important thing to hit the net since it all started. That we’d all be posting news items as they happen and that we’d drive the print media and their cohorts on the television off the face of the earth. And there was much rejoicing. There would be a hundred million news outlets all over the world and we’d get all our news and events in real time. So important were blogs that Time Magazine couldn’t get enough of them.
And now it all seems to have gone quiet. Pictures of events are being sold to the print media (hard cash, right now) and, apart from the odd newsworthy post, it’s just not happening. My view of it is this: a blog tends to be about a particular thing – your family, your problems with a particular supermarket chain, why you love a particular camera, your town, that sort of thing. Unless you track down some scandal related to your interest it’s unlikely that you will come up with anything groundbreaking. This is not to say that blogs aren’t important, but it’s a localised importance. Really, blogs are more like the local free newspapers you find pushed through your letterbox. I think the Murdoch Empire is safe.
Here’s an example for you: I work every day in Central London. So far, while I have worked in London, there have been two major bombings: one by the IRA (Docklands) and one by Muslim extremists (much of The City). During the IRA bombing, I had a week off, on the 7th of July, I was in Derby – both times, miles away from the action. No ground breaking blogging from me. At least the traditional media are in the area 365 days of the year.
So, aside from a local imprtance, no, blogs aren’t important in that way.
On the other hand, they keep a huge number of grubby hand made newsletters from clogging up the waste disposal systems of the world. And that’s a good thing.