How Important Is Blogging?

Here’s a question for you: how important is it that we blog? (discuss)

Ok, now that you’ve had time to think about it, let’s chat. We have all read, both on- and off-line, that blogs are the most important thing to hit the net since it all started. That we’d all be posting news items as they happen and that we’d drive the print media and their cohorts on the television off the face of the earth. And there was much rejoicing. There would be a hundred million news outlets all over the world and we’d get all our news and events in real time. So important were blogs that Time Magazine couldn’t get enough of them.

And now it all seems to have gone quiet. Pictures of events are being sold to the print media (hard cash, right now) and, apart from the odd newsworthy post, it’s just not happening. My view of it is this: a blog tends to be about a particular thing – your family, your problems with a particular supermarket chain, why you love a particular camera, your town, that sort of thing. Unless you track down some scandal related to your interest it’s unlikely that you will come up with anything groundbreaking. This is not to say that blogs aren’t important, but it’s a localised importance. Really, blogs are more like the local free newspapers you find pushed through your letterbox. I think the Murdoch Empire is safe.

Here’s an example for you: I work every day in Central London. So far, while I have worked in London, there have been two major bombings: one by the IRA (Docklands) and one by Muslim extremists (much of The City). During the IRA bombing, I had a week off, on the 7th of July, I was in Derby – both times, miles away from the action. No ground breaking blogging from me. At least the traditional media are in the area 365 days of the year.

So, aside from a local imprtance, no, blogs aren’t important in that way.

On the other hand, they keep a huge number of grubby hand made newsletters from clogging up the waste disposal systems of the world. And that’s a good thing.


Posted on 30 December, 2005, in Blogging/WordPress, Generalities. Bookmark the permalink. 11 Comments.

  1. The first rule I told myself when setting up a blog was I don’t talk about blogging.. 😉

  2. What interests me more than the logging Club thing, is how much the mainstream media just doesn’t get it.

    We had the whole dot-com boom/bust thing and now the “blogs will take over the world” thing. Why can’t the print media leave the internet alone?

  3. I disregard about 95% of what the media has to say about anything. It's just that journalists are trying to make interesting stories so they can make anchor or get the exposure to move up the chain with great stories that are embellished.

    I've noticed recently in the past few months that there have been an extremely large number of stories on jail breakouts. That one year all the news was about people getting attacked by sharks. It's like for months or a year at any given time, they all focus on the same things to report on. News reporting to me are like fads, they come on strong and fade away rather quickly after it just gets too old.

  4. All newspapers are controlled by their publishers. This means that if, for example, one publishing company had an arm that was into private prisons, they would then focus on how jail breaks were happening – probably in their competitiors prisons.

    This is why traditional media sucks – it’s not just objectively reporting the news, it’s writing stuff that benefits the owner.

  5. Not all blogs are news blogs. I read somewhere probably the best comment on newsbloggers, is that they are not reporters, they are editors. take jeremy (of LQ)- he is not a breaking news blogger, but I enjoy his insightful comments.

    Traditional media gets freaked out by the internet. People get hyped into fads- I didn’t get a blog because it was cool to, but because it was a good idea. The big advantage is that the blogging software allows you to update your webspace more often. Bloggers were spotlighted by the media because of the grassroots style that blogging (and the internet is), which is cool and exciting, but the same software can and is used for BORING business stuff, it is the nature of the bloggers that made blogging famous.

    The true purpose of a blog? This is like the meaning of life- hard to answer. I think it is to share information, such as howtos, cool music, the new bub, whatever. Sharing info is key.

    Nice post. and LOL drew…

  6. global guerilla journalism- it is something more like the camera-phone one-time journalists, maybe they have a blog, but more often they submit to the traditional media, like the BBC. Because the traditional media can’t be absolutley everywhere with a video camera.

  7. Which is fine, but camera phones are absolutely atrocious quality and when they are reproduced they look terrible. I’d rather have no pictures thatn one I have to squint to make out.

  8. Ray, I guess we still get our daily news from the traditional sources. Blogs seem to more used to form opinions amongst groups such as IT savvy individuals and teenagers.

    They are doing different things to the traditional media formats.

    Journalists probably went overboard on blogs because they thought they would lose their jobs to “talented amateurs”

  9. It used to be that blogs were linear and followed a one-person though train. However now blogs can be just about anything.

  10. Blogs have become a huge deal on the web these days. Whether you are using it for business or personal needs a blog has become essential in business these days and does infact serve a huge purpose!

  11. I think the term blog is being redifined, as blogs are now becoming more flexible and can be customized into just about any platform.

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